Friday, February 28, 2020

The Bug and The Beetle!

An early 70's pep-talk film for General Motors employees of the time. Features a lot of footage VW's, Toyota's and Datsun's (Nissan's). The drama is somewhat comical at times but their worries and some predictions were correct. Foreign competition was here to stay. One thing that cemented it was the fuel crisis that hit just a couple of years later and hurt them even more. Foreign cars, usually smaller, used less fuel held an advantage over American car makers who couldn't unload their gas guzzling behemoth's anymore. That along with ever tightening emission and tougher safety standards it was a rough decade for the big three in Detroit.